The project, by destination management organisation Visit Moray and Speyside (VMS), will deliver a series of initiatives aimed at inspiring, enabling and delivering destination recovery.
Now VMS has secured £350,000 from Highlands and Islands Enterprise (HIE) to encourage collaboration among businesses, communities, public and third sector partners.
The funding will create two new full-time equivalent jobs in VMS and the group will provide support, advice and signposting to communities looking to improve conditions for visitors.
VMS said it will also use the funding to help tourism businesses to make sure they have the skills and knowledge to rebuild their operations, access new markets and embed resilience in their approach.
There will be specific engagement with food and drink producers to work with operators in showcasing Moray’s natural larder to a worldwide audience.
The HIE funding is from £3m approved by the agency in September 2020 to support strategically important tourism destination management organisations (DMOs) over the next three years, as part of wider support for the tourism sector’s recovery.
Commenting, Stewart Stevenson MSP said:
“This funding is very welcome to help support the vital work of VMS.
“Tourism is central to the economy across my constituency and has been severely impacted by the coronavirus pandemic.
“Tourism is central to the economy across my constituency and has been severely impacted by the coronavirus pandemic.