STEVENSON SUPPORTS SCOTTISH SEAFOOD WEBSITE AS INDUSTRY GO MULTILINGUAL

Banff & Buchan MSP Stewart Stevenson today applauded the announcement that a new foreign language website is to be created to assist foreign buyers looking at purchasing fish produce within the Scottish Fishing Market. The Seafood Scotland website recently launched at the European Seafood Exposition in Brussels is one that intends to simplify the sourcing of Scottish seafood. This is to be done by providing up-to-date information, translated into French, Italian, Spanish, German and Russian.

Commenting on the announcement Mr Stevenson said:

This is a practical and low cost means of promoting Scotland’s high quality sustainable sourced fish produce across the European continent and beyond. There is an increasing consumer demand for environmentally sound produce and we aim to support the Scottish Fishing Industry to tap into this market.

High quality sustainable seafood is what Scottish Fishermen do best. Through the Seafood Scotland's website information will be readily available in multiple languages highlighting the standards the Scotland's fishing fleet adhere to. Through making the buyers and consumers increasingly aware that Seafood Scotland guarantees the high quality and sustainable produce they are looking for we intend to turn our strengths into economic advantage.

While the fishing industry has had its problems in recent decades due to the failed Common Fisheries Policy we need to use all available means to allow our fishing fleet to open up markets. By highlighting the standards the Scottish Fishing Fleet adhere to in a number of languages we want to create the situation whereby the translation of Scottish fish becomes sinominous with high quality, something we in Banff & Buchan are already well aware of.