Cabinet Secretary for Rural Affairs Richard Lochhead has announced that he will publish a detailed dairy action plan shortly which will contain plans for the dairy brand, in addition to other measures that will promote Scottish products.
Mr Stevenson said:
“This is a very welcome announcement by the Scottish Government and will provide real support for local dairy farmers while further boosting the Scottish economy, making it easier for consumers to choose Scottish products first.
“Scottish food and drink has an exceptional reputation across the world and this new dairy brand will help further showcase Scotland’s produce and allow our farmers to further capitalise on this proud reputation and access more export opportunities.
“Dairy farmers play an important role in both the local and national economy, and I know that this increased Scottish Government support will be welcomed by farmers who can now face the future with an increased sense of confidence in the face of the changing price of milk.”